Why Founders Are Becoming the Most Valuable Marketing Asset in Business There was a time when the safest place for a founder was behind the company logo. Today, that strategy looks increasingly outdated. Consumers can research a business in seconds. Investors can scan a founder’s digital footprint before taking a meeting. Journalists can discover experts…
A small business website should do more than look good. It should help visitors quickly understand what the business does, why they should trust it, and what step they should take next. For many small businesses, the website is the first real impression a potential customer gets. If that first impression is confusing, outdated, or…